Talk show host will extend into a new category with her footwear licensee.
The new range will expand on the ED lifestyle brand with a wide selection of totes, cross bodies, backpacks and novelty items that will aim to reflect DeGeneres’ personal style and spirit.
The Camuto Group previously partnered with DeGeneres in 2015 for a line of casual and athletic footwear.
“Since the launch of ED Ellen DeGeneres footwear, we have had incredible success and are looking forward to expanding our partnership with the brand,” says Alex Del Cielo, chief executive officer, Camuto Group. “Ellen DeGeneres and her team, led by Marisa Gardini, are great partners and we have been able to generate significant excitement around the product. The customer has responded enthusiastically to Ellen’s design sensibility and continues to appreciate the craftsmanship, comfort and versatility that are hallmarks of the collection. ED Ellen DeGeneres handbags will offer the same customer proposition, allowing everyone to celebrate Ellen DeGeneres’ personality and style.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.