Ashley Graham, Pronovias Say ‘I Do’ to Wedding Dress Collab

The collaboration aims to provide the “perfect stylish fit for every body type.”
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License Global

February 4, 2020


Supermodel and body positivity activist Ashley Graham has teamed up with Pronovias to create an inclusive wedding dress line.

“I’ve wanted to work on a size-inclusive bridal collection for some time, as I know from my personal experience that curvy women have less options in this space,” Graham told 

The Knot

 . “With this year being my 10th wedding anniversary, I thought it was perfect timing to collaborate with Pronovias, as they are leaders in the bridal industry and are committed to size inclusivity.”

Graham’s line aims at both body inclusivity and budget inclusivity. The 16-piece collection ranges in size from 0 to 34, with prices ranging from $1,000 to $3,500.

“When shopping for my dress, I had limited time and in-store options, which made it difficult to find that perfect dress,” says Graham. “I wanted something classic that would flatter and celebrate my body, but shopping for wedding gowns off the rack isn’t always easy for curvy girls. Therefore, the main priority was to offer a wide

range of different styles and sizes for all body types, and the second priority was comfortability. We also kept undergarments top of mind and even built in shapewear so you don’t have to think about it later.”

The partnership follows a previous cosemetics collaboration between Ashley Graham and Revlon from last year. Revlon's Never Enough Lip Kit launched last April and sold out in under three hours.

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