AGP Adds to Care Bears Library

American Greetings Properties has signed two new publishing deals for the Care Bears brand in the U.S.

Phidal Publishing and Dalmatian Press will add new formats to the existing publishing program from Bendon Publishing and Running Press, which already include mini-books, color and activity books, educational books, flashcards and Imagine Ink books.

Phidal Publishing will introduce novelty format book including Learning Series, Write & Draw, Super Sticker books, Poster Paint books, My Little Library and Sliding Puzzle books, while Dalmatian Press will launch a full line of board books, storybooks, Grab-n-Go Play Packs and color and activity books. Both lines will launch in spring 2013.

“We are thrilled to welcome Phidal and Dalmatian to the Care Bears licensing program in the U.S.,” says Lindsay Martinez, director of licensing and business development, American Greetings Properties. “They will introduce new book formats to our already strong publishing program that will continue to reinforce the messages of caring and sharing that is inherent to the brand and beloved by readers of all ages.”