Adidas Forms Global Licensing Agreement with Timex Group

Timex Group will create watches under the Adidas Originals brand thanks a global licensing agreement, according to SGB Media.

“We could not be more excited to welcome Adidas into our portfolio of brands,” says Tobias Reiss-Schmidt, president and chief executive officer, Timex Group. “There are few truly iconic brands, and Adidas, with its rich history and authentic style, is at the very top of the list. We see a strong and increasing interest in watches among young Millennials and GenZ, and we look forward to introducing our Adidas Originals watch collection to this next generation of consumers.”

The first collection will hit the market at the beginning of 2022 and will be sold across Adidas-owned stores, affiliates and e-commerce, as well as through Timex Group’s global distribution network.