Weekly E-News, Issue #135, November 8, 2005


 

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Potter Fans to Create Wish List

Warner Bros. Consumer Products and Warner Bros. Online launched the Harry
Potter Wish List on http://www.harrypotter.com/ to give fans an
opportunity to check out a range of products and create an e-mail containing a
list of Harry Potter products they would like to receive. The Wish List e-mail
then can be sent to friends and family to let them know what products the
sender would like and also where the products can be purchased. Fans also will
get a chance to enter the Ultimate Christmas at Hogwarts sweepstakes, where the
grand prize winner from each participating country will receive a gift basket
full of the Potter products featured on that country?s Wish List.

Twentieth Century Fox Receives Award

Twentieth Century Fox was named Licensor of the Year at the LIMA UK Licensing
Excellence Awards. The award, presented at the Brand Licensing 2005 Gala
Dinner, was given for the company?s service levels to licensees and retailers
and consistent performance over the last year.

Big Tent Entertainment to Rep The Star Girls

The Star Girls landed with Big Tent Entertainment as their marketing and
licensing agent. Through the long-term agreement, Big Tent Entertainment
obtained partial worldwide ownership of the children?s music band and will
manage the marketing, promotional, and licensing initiatives in North and South
America, the Caribbean, Europe, Eastern Europe, and Russia. Reigning from
Australia, The Star Girls is an all-female group for kids between the ages of 4
and 12. Big Tent Entertainment plans to develop a licensing and marketing
program with partnerships in television, home video, apparel, publishing, gifts
and accessories, and home and room d

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