Potter Fans to Create Wish List
Warner Bros. Consumer Products and Warner Bros. Online launched the HarryPotter Wish List on http://www.harrypotter.com/ to give fans anopportunity to check out a range of products and create an e-mail containing alist of Harry Potter products they would like to receive. The Wish List e-mailthen can be sent to friends and family to let them know what products thesender would like and also where the products can be purchased. Fans also willget a chance to enter the Ultimate Christmas at Hogwarts sweepstakes, where thegrand prize winner from each participating country will receive a gift basketfull of the Potter products featured on that country?s Wish List.
Twentieth Century Fox Receives Award
Twentieth Century Fox was named Licensor of the Year at the LIMA UK LicensingExcellence Awards. The award, presented at the Brand Licensing 2005 GalaDinner, was given for the company?s service levels to licensees and retailersand consistent performance over the last year.
Big Tent Entertainment to Rep The Star Girls
The Star Girls landed with Big Tent Entertainment as their marketing andlicensing agent. Through the long-term agreement, Big Tent Entertainmentobtained partial worldwide ownership of the children?s music band and willmanage the marketing, promotional, and licensing initiatives in North and SouthAmerica, the Caribbean, Europe, Eastern Europe, and Russia. Reigning fromAustralia, The Star Girls is an all-female group for kids between the ages of 4and 12. Big Tent Entertainment plans to develop a licensing and marketingprogram with partnerships in television, home video, apparel, publishing, giftsand accessories, and home and room d
