SEGA Launches Retro Program

SEGA Europe is celebrating the 25th anniversary of the Mega Drive console with a retro licensing program.

April 6, 2018

SEGA Launches Retro Program

SEGA Europe is celebrating the 25th anniversary of the Mega Drive console with a retro licensing program that includes a number of new partners and the launch of the first SEGA retro style guide.

The new retro style guide captures artwork from some of the gaming company's most iconic tiles including "Golden Axe," "Ecco the Dolphin," "Streets of Rage," "Alex Kidd in the Miracle World," "Altered Beast," "Revenge of Shinobi" and "Alien Syndrome," as well as the Mega Drive and Master System consoles.  

New partners on board include:

  • Forbidden Planet for a range of gift and novelty items including mugs, passport holders, greeting cards and t-shirts that launched this week at the company's London flagship store as part of a 16-Bit summer campaign;
    • Sodirep Textiles Group for an adult apparel range in France, Germany, Austria and Switzerland that will launch with a t-shirt at Carrefour France in September.
      • Cook and Becker for limited edition art prints created in collaboration with some of the top artists in the entertainment and video games industry. Among the brands featured are classic SEGA games such as "Jet Set Radio," "Streets of Rage," "Golden Axe," "Phantasy Star and "Revenge of Shinobi" from artist such as fantasy illustrator Kilian Eng, Marvel and game concept artist Gerald Parel and artist Julien Renoult.

        “The new style guide has allowed us to tap into the rich imagery and iconic logos of SEGA’s classic IPs and create a range of merchandise that will remind fans fondly of the 16-bit era of gaming’s past,” says Alex Carter-Jones, business development manager, Forbidden Planet."

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