Konami video games “Contra,” “Bomberman” and “Frogger” are being brought to life via several new deals for apparel and accessories agreements.

Konami Cross Media NY inked deals with multiple partners for apparel, toys and lifestyle accessories as part of a new push for franchise building, content creation and brand management of its IPs.

Bioworld Merchandising has been appointed as the apparel and lifestyle partner responsible for bringing “head-to-toe” brand collections to market. Difuzed, which is the EU partner of choice for lifestyle products, will take care of Europe, the Middle East and South Africa, while Collector Cup will create a line of fitness shaker cups for all three retro IPs.

Focusing on the plush character market, Innex will be responsible for delivering Stubbins plush toys, while Pixel Frames will introduce décor, offering buyers and fans iconic scenes from “Contra” for their home.

Jennifer Coleman, vice president, licensing and merchandising, Konami Cross Media NY, made the announcement today and teased a world of new products set for retail soon.

“Gaming is a lifestyle that is expanding beyond consoles and PCs,” says Coleman. “Fan engagement is at an all-time high, and there’s a big demand for the latest official lifestyle collections and authentic accessories of a fan’s favorite characters. We are pleased to announce this first wave of agreements for the Konami titles with Bioworld Merchandising Inc., Collector Cup, Difuzed and Innex, as we are committed to creating richer connections between our fans and the games they love to play.”