King Appoints ‘Candy Crush’ AgentsKing Appoints ‘Candy Crush’ Agents

King Digital Entertainment has appointed a global network of 10 new licensing agents to represent its game franchises, led by the hit app “Candy Crush Saga.”

Working closely with the newly appointed agents, King aims to secure best-in-class licensing partnerships in key territories across multiple categories including apparel, accessories, confectionary, cosmetics and home décor.

“We’ve been overwhelmed by the demand for Candy Crush Saga products from the millions of players across the globe,” says Claes Kalborg, licensing guru, King. “We’re delighted to announce we now have a network of leading agents in place to represent the brand in their respective territories and help facilitate this global licensing effort, delivering Candy Crush-inspired products our players will love.”

The European licensing business for Candy Crush will be managed by King’s in-house licensing team. The newly appointed licensing agents include: