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'Fortnite' Powers Up Master Toy Partner

Epic Games has tapped Jazwares to serve as the master toy partner for its video game “Fortnite.”

IMG, the licensing agent for “Fortnite,” brokered the deal.

Jazwares' “Fortnite”-branded range will offer true-to-game figures including Doomez, loot boxes, playsets, environments, game-replica weapons, tools, plush, vehicle and more.

"We are thrilled to be part of the ‘Fortnite’ experience,” says Judd Zebersky, chief executive officer, Jazwares. “This is more than just an entertainment property with product; it’s a global movement. Our product line will push the boundaries of traditional toys, bringing the digital world to physical product unlike anything fans have ever seen. We are so excited to be going on this journey with Epic Games.”

The Jazwares “Fortnite” toy range will launch in December at retailers worldwide.

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