“‘Fortnite’ is one of the world’s most downloaded and played games,” says Jonathan Kafri, European executive director, apparel & accessories, Global Brands Group. “We look forward to working together with Epic Games’ leadership team to capture the hearts of the game’s fan base and build upon the popularity of this cultural phenomenon. Global Brands’ design, sourcing, production, compliance and sales teams are some of the most talented and strategic in the industry, and we are proud that Epic Games has entrusted us to both grow and protect the ‘Fortnite’ brand across Europe.”
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