'Fortnite' Plugs into Europe
Epic Games has joined forces with Global Brands Group for a range of ‘Fortnite’ apparel and soft accessories for the European market.
IMG, “Fortnite”’s licensing representative, brokered the deal. Under the terms of the three-year Pan-European agreement, Global Brands will work to design, manufacture and distribute “Fortnite”-inspired soft accessories and apparel across multiple channels.
“‘Fortnite’ is one of the world’s most downloaded and played games,” says Jonathan Kafri, European executive director, apparel & accessories, Global Brands Group. “We look forward to working together with Epic Games’ leadership team to capture the hearts of the game’s fan base and build upon the popularity of this cultural phenomenon. Global Brands’ design, sourcing, production, compliance and sales teams are some of the most talented and strategic in the industry, and we are proud that Epic Games has entrusted us to both grow and protect the ‘Fortnite’ brand across Europe.”
The ‘Fortnite’ collection from Global Brands Group is set to launch in fall/winter and will be available at a variety of GBG retailers in select European markets.