June 24, 2021
Today, Electronic Arts, AT&T and WarnerMedia announced the sale of Warner Bros. Games’ Playdemic, the mobile games studio responsible for “Golf Clash,” to EA. Under the terms of the agreement, EA will acquire Playdemic for $1.4 billion in cash. Playdemic is a mobile gaming company founded in 2010.
“We have enjoyed working with the talented team at Playdemic as they have grown ‘Golf Clash’ beyond all expectations into a hit mobile game with tremendous longevity,” says David Haddad, president, Warner Bros. Games. “While we have great respect for the Playdemic team, our decision to divest is a part of our overall strategy to build games based on Warner Bros. storied franchises.”
The acquisition will add to EA’s mobile portfolio of more than 15 live services across growing genres, including lifestyle, casual, sports and mid-core games.
“Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family,” says Andrew Wilson, chief executive officer, Electronic Arts. “In addition to the ongoing success of ‘Golf Clash,’ the talent, technology and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts. This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”
The purchase price for the transaction is subject to customary adjustments, and will be paid in cash at closing and retained by AT&T. The transaction is subject to customary regulatory approvals. The remaining Warner Bros. Games portfolio is included in the recently announced WarnerMedia-Discovery transaction and will become part of the combined media and entertainment company after the expected close of that transaction.
“We founded Playdemic with a focus on creating highly engaging and innovative game experiences,” says Paul Gouge, chief executive officer, Playdemic. “Our success with ‘Golf Clash’ has proven our approach and demonstrated the ability of our incredibly talented teams to develop and operate best-in-class mobile games. Joining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both ‘Golf Clash’ and new titles as part of the EA family.”
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