Character World Mines ‘Minecraft’ License Renewal

Character World has renewed their European license to design and produce a Minecraft bedroom range for a further three years.

The Manchester-based business is producing Minecraft textiles for retailers in all countries across the European region and U.K.

“I am absolutely delighted to be partnering with Microsoft, Mojang and CAA-GBG for a further 3 years,” says Tim Kilby, brand director, Character World. “Gaming continues to be a big category for Character World with Minecraft being a huge part of this, reaching evergreen status in the marketplace after 10 fantastic years. Minecraft has continued to grow and we anticipate even greater sales next year from the brand as we roll out new products and more designs to more and more territories. With Minecraft Earth and Minecraft Dungeons launching this year we believe this is just the start of the journey for Minecraft in our category. Our product ranges demonstrate our love for the franchise and our commitment to delivering new and exciting ideas.”