Obvious–Since the days when only tweens "connected," usage of devices and applications continues to get younger. There is more multi-tasking, education dominates parent's purchase motivation for the youngest kids and older kids become increasingly feature savvy (while their parents worry about cost).

Innovation–Without a next wave of device technology innovation we can expect some consolidation or slowing in the kids' consumer electronic category. With the exception of tablets and phones, many categories appear to have reached maximum penetration. Many devices are being replaced on a three-year cycle, and the functionality of the devices has, for the moment, reached a plateau.

Platform–A decade ago, kids' consumer electronics was primarily a linear experience. The CD player blasted "Kidz Bop," DVD players showed Madagascar and "Guitar Hero" was the new video game. The mean number of devices owned actually has dipped as multi-media and multi-function replace yesterday's linear experience and smart devices become even more capable.

Participation–In 2011, only 7 percent reported owning a tablet, and it was rare that kids were permitted to use them (only 3 percent). Equally rare was the practice of downloading child-specific content. In 2014, one-third of kids are using tablets and 84 percent are downloading child-oriented content. And we continue to see an ever-increasing intensity of participation.