Whole Foods Expands PBS Kids Line

EverEarth and Aurora will release their product lines this November exclusively at Whole Foods.

NORTH AMERICA–PBS Kids and Whole Foods have expanded their partnership to launch two new toy lines.

Through the expanded agreement, EverEarth will bring a new range of wooden toys to the grocery retailer. Meanwhile, Aurora will add plush toys to the Whole Foods’ lineup.

Additionally, through the partnership agreement with EverEarth, PBS Kids will plant a tree for every wooden toy sold at Whole Foods this holiday season. One hundred percent of the net proceeds from the PBS Kids toys will also support the network’s mission to help all children.

Both product lines will be available at Whole Foods this November.