Plush, interactive toys and more to will be unveiled in support of NBCUniversal’s new animated film.

In anticipation of NBCUniversal’s upcoming film The Secret Life of Pets, Universal Brand Group will unveil a first look at global master toy partner Spin Master’s line this weekend at Toy Fair 2016 in New York.

The new product collection will feature plush and figurines, as well as motorized and interactive toys.

In addition to the toy line, Universal will also offer a sneak peek at the full range of consumer products for the film including apparel and accessories, back-to-school, home, stationery and more.

The Secret Life of Pets will hit theaters July 8 and tells the story of the lives pets lead after their owners leave for work each day.