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TRU Europe to Feature TMNT

Nickelodeon has partnered with Toys “R” Us Europe to bring a series of Teenage Mutant Ninja Turtles-themed products, activations and digital experiences to Europe.

April 6, 2018

2 Min Read

TRU will feature new toys, activations and more based on the upcoming film.

Nickelodeon has partnered with Toys “R” Us Europe to bring a series of Teenage Mutant Ninja Turtles-themed products, activations and digital experiences to Europe.

In tandem with the release of Teenage Mutant Ninja Turtles: Out of Shadows, opening in theaters this June and July, Nickelodeon will have a strong presence at Toys “R” Us in the U.K., Spain, Portugal, France and Poland, and will release a range of new, exclusive TMNT products from Playmates Toys, including the TMNT movie mask, which is available now.

TRU will also feature the new Mega Bloks range across movie and core animation products.

“At Toys “R” Us, we’re intently focused on delivering an enhanced customer experience, leveraging our global footprint and position as the toy authority to bring kid-favorite characters and stories to life in our brick-and-mortar and web stores,” says Richard Barry, global chief merchandising officer, TRU. “There’s no question that these ‘heroes in a half shell’ have amassed a large following among fans around the world, and our partnership with Nickelodeon allows us to bring these cherished heroes to children across Europe, providing them with opportunities to experience this beloved brand in all new ways.”

Meanwhile, upon entering a TRU location, customers will be greeted with a dedicated space honoring the crime-fighting turtles. There will also be a designated area for meet and greet appearances from Donatello, Leonardo, Michelangelo and Raphael throughout June and July.

Additionally, in the coming weeks, the Turtles will take over the TRU Europe ecommerce site, social media channels and more, as well as launch an exclusive sweepstakes for European consumers.

“The Teenage Mutant Ninja Turtles have an incredible fan base that spans generations and geography, and we’re thrilled to partner with Toys “R” Us to bring the TMNT universe to fans in Europe,” says Marianne James, vice president, consumer products, U.K. & Ireland & European retail sales & marketing, Nickelodeon. “Toys “R” Us is the perfect partner to help us reach TMNT fans of all ages and nationalities from around the world.”

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