‘The Traitors’ Board Game to be Launched in the U.K. by Vivid/Goliath
The game will hit the shelves in September, following the success of the recent BBC series.
January 18, 2023
Vivid/Goliath has announced a partnership with All3Media International and Identity Games to distribute the official “The Traitors” Board Game to the U.K. and Eire.
The board game allows players to immerse themselves in “The Traitors” experience, unmask The Traitor or remain undetected whilst competing alongside Faithfuls to win.
“We can’t wait to recreate the TV series sensation at home”, says Emma Weber, senior marketing and licensing director, Vivid/Goliath. “Identity Games are the mastermind team behind the brand The Escape Rooms, we thoroughly enjoy working with them and they continue to drive creativity and quality in everything they do”.
“Already a phenomenal international hit across multiple territories, ‘The Traitors’ has continued to prove its impressive fanbase in the U.K., ranking as one BBC’s top-rated shows of last year and trending on Twitter over all 12 episodes,” says Jane Sharp, vice president commercial licensing, All3Media International. “We have every confidence that this board game will be a sell-out success as soon as it hits shelves later this year in the U.K. and are so excited to see both ‘The Traitors’ dedicated fanbase and those new to game experience the tension, paranoia and adrenaline of the gameshow in their own homes.”
The game will be available across U.K. retailers from September.
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