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‘Stranger Things,’ Schwinn Ride into Bike Partnership

The deal marks the third bike launch between the two.

Bicycle company Schwinn has launched its third bike from Netflix original series “Stranger Things.” This year’s bike collaboration will bring to life the bike ridden by Lucas Sinclair in season three of the series.

With the release of “Stranger Things 3” last summer, a slew of licensing deals were secured. In addition to the bike deal with Schwinn, companies such as Baskin Robbins also hopped on the “Stranger Things” train, creating a replica of an ice cream available at fictional ice cream shop Scoops Ahoy.

The Lucas Sinclair Schwinn bike will be exclusively available at Walmart for $249.

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