Smiley Unveils Egg-Moji

The Smiley Company has partnered with Terrier Worldwide to create Egg-Moji, an interchangeable figurine with collectible accessories for customization.

Egg-Mojis, which debuted at New York Toy Fair, are packaged in a plastic egg, which serves as a blind pack, and are filled with colored dough that contains a plastic “yolk” with one Smiley figurine and two accessories.

The initial collection will feature more than 100 icons and is slated to hit retail this summer.