Shopkins, Kellogg’s, Popsicle Serve Up Toy Deal

Miniature versions of frozen food favorites will be available with Shopkins Real Littles.

December 4, 2019

Shopkins will expand its Shopkins Real Littles line in 2020 with micro-versions of favorite frozen foods.

In partnership with Unilever, Conagra and Kellogg’s, Shopkins Real Littles will bring tiny versions of Popsicle, Good Humor, Klondike, Breyers ice cream, Marie Callender’s pie, Morningstar Farms foods and more to the toy aisle.

Real Littles are miniatures of brands with a matching Shopkin inside. The new line features more than 40 new Shopkins.

Real Littles launched in August 2019 with Kellogg’s, Conagra, Welch’s and Skechers

and sold out across retail. It was named a top toy by the National Parenting Product Awards and Romper and was nominated as Collectible of the Year by the Toy Association.

“We’ve been so excited to see growth in the Shopkins brand with Real Littles,” says Paul Solomon, co-owner, Moose Toys. “It’s clear that kids and collectors are loving our partnerships with iconic brands, and we’re excited to partner with Unilever to provide fans with more great brands with a Shopkins

twist.”

Beginning in January 2020, Shopkins Real Littles Frozen Foods will be available at online and retail locations nationwide, wherever toys are sold.