Remarkable Brands, a New York City-based licensing and branding agency led by industry veteran Stacey Reiner, has been named the worldwide licensing agent for Todd Goldman’s Tighty Whitey brand.

The agency will develop licensing partnerships for a host of skivvy-wearing characters from the best-selling Bear in Underwear book series (Blue Apple Books), which features 12 titles and an animated pilot that will launch this month via Amazon Studios.