Saludes Play’s branded playgrounds are now open in Spanish cities like Alcora, Castalla, Longroño and Valencia.
EUROPE–Playmobil has partnered with Saludes Play to develop a series of themed playgrounds throughout Spain.
Nottingham Forest, Playmobil’s licensing agent in Iberia, brokered the deal.
The new, branded playgrounds will aim to bring both parents and children into the Playmobil universe through a number of representative scenarios, including playgrounds based on its medieval castle and pirate ship play sets.
The Playmobil-themed playgrounds are now available in Spanish cities like Alcora, Castalla, Logroño and Valencia, with more expected to debut in the following months.
“With this agreement with Saludes Play, we will get to take Playmobil to the street and to make the brand ‘playable’ in a new way,” says Laura García Ortega, head, international sales and licensing, Nottingham Forest. “Spain needed these playgrounds bearing in mind that we are one of the most important markets for Playmobil worldwide.”