Wilder Toys, WowWee and Endemol Shine North America are bringing a new ‘MasterChef’ game to the public.
‘MasterChef’ Family Cooking Game features 22 recipes that allow users to learn new cooking skills while also being scored on their ability to work together through various challenges as a family.
“Our mission is to make life wilder by breaking the routine,” says Casey Karls, vice president, Wilder Toys. “Dinner or lunch was a perfect opportunity for us to disrupt the daily routine for parents and kids by gamifying it. The ‘MasterChef’ Family Cooking Game brings home the high-stakes experience for all to try.”
The ‘MasterChef’ Family Cooking Game will be available at Target, Walgreens, Kohl’s, Macy’s and other retailers.