New toy ranges, licensing deals and more made their way to 2020’s New York Toy Fair floor.

License Global

February 25, 2020

2 Min Read

At New York Toy Fair, plenty of brands showcased their newest toy offerings for 2020. Here are some highlights.

Entertainment Properties Reign Supreme

Several all-new 2020 product lines based on entertainment properties were on display from Playmates, including a toy line based on Zag’s action-comedy animation series “Power Players,” a collection of figures inspired by Disney’s “Frozen 2,” a collection of toys based on ZAG’s “Miraculous: Tales of Ladybug & Cat Noir” and toys based on Toho’s history of classic Godzilla Kaiju, as well as Legendary’s newest cinematic feature film, “Godzilla vs. Kong.”

WowWee Debuts New Product Lines

WowWee unveiled an array of new brands and product lines. All new innovations and line extensions across multiple licensed toy categories were shown off for Pinkfong’s Baby Shark line. Power Treads, MiP Arcade, Lucky Fortune and more showed their latest lineups. The company also debuted its latest entry into a new consumer category with BriteBrush, a smart toothbrush for kids.

Super7 Rocks Out with New Licensing Deals

Super7 have announced new licenses including Disney Consumer Products, NBC Universal, Nickelodeon, NBA, Hasbro and more.

The company also continueed to expand into music and sports lines with Iron Maiden, Ghost, Misfits, King Diamond and more rocking as Super7’s latest music ReAction Figures. Super7 launched into new genres as well with the coming releases of Notorious B.I.G along with O.D.B. and Run DMC action figures.

Adding to the collections, Super7 announced its upcoming line of NBA ReAction Figures, including the Golden State Warriors Steph Curry this spring and the Los Angeles Lakers LeBron James in fall. The company also expanded its MLB ReAction Figures with mascots and modern players getting the ReAction Figure treatment.

Bandai and Bluefin Team for Classic IP Deals

Bluefin and Bandai announced a raft of new products, including collectibles and products for “Mobile Suit Gundam,” “Star Wars,” “Marvel,” “Godzilla,” “Dragon Ball,” “Pokémon,” “Sailor Moon,” “Fate Grand Order,” “Kamen Rider,” “Street Fighter,” “Mortal Kombat,” and “Evangelion.”

MGA Goes Green

MGA debuted L.O.L. Surprise! degradable products and packaging at Toy Fair. The company also announced a new product line from parent-trusted brand Little Tikes, which is made entirely from post-consumer and post-industrial resin.

Learn More

To learn more about the products and trends making headlines at this year’s NY Toy Fair be sure to read our latest analysis piece from the show floor.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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