Hasbro has released a new edition of Monopoly that challenges players to collect brands like Coca-Cola and Fender instead of property.

In Monopoly Empire, which has a shortened gameplay period (about 30 minutes for a full game), players race to acquire brands, adding billboards to their Empire tower and try to avoid hostile takeovers and stock market crashes.

Among the 22 brands featured on the board are Beats by Dr. Dre, eBay, Electronic Arts, Nerf, Nestle, Paramount Pictures, Hasbro, McDonald’s, Transformers and Under Armour.

Players travel around the board using one of six tokens–a 2014 Chevrolet Corvette Stingray, a Ducati motorcycle, a Coca-Cola glass bottle, an Xbox controller, a Paramount Pictures movie clapboard or McDonald’s French Fries.