The new collectible is the result of a licensing partnership between Morton Salt and Funko. Beanstalk, Morton Salt’s global brand extension licensing agency, secured the partnership.
“Consumers already have a strong bond with the Morton Salt Girl, and we’re excited that she can now be part of their lives in another meaningful way,” says Chris Hegerfeld, senior manager, brand licensing, Morton Salt. “She also plays an important role within pop culture, making this partnership with Funko a perfect fit for both of our brands.”
Funko Pop! Ad Icon – Morton Salt Girl will be available this month on shelves and online, including at mass market, department, specialty, Funko.com and MortonSaltStore.com. The retail price is $10.00. A limited-edition Morton Salt Girl Funko Pop! will also be released later this year.
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