Moose Toys Appoints Hollie Holmes as Vice President, Global Licensing

Holmes’ tenure begins on June 5; she will be responsible for driving the long-term global strategy for the department.

License Global

June 1, 2023

1 Min Read
Hollie Holmes.
Hollie Holmes.Moose Toys

Moose Toys has announced the appointment of Hollie Holmes as vice president, global licensing. She will be based out of the company’s U.S. operation in El Segundo, Calif., beginning June 5. 

In this leadership position, Holmes is responsible for driving the long-term global strategy for the department to maximize growth for Moose’s inbound licensed portfolio of brands and flanker segments.  

“The opportunity to join Moose and be a part of the thoughtful and strategic global growth of its licensing portfolio presented a not-to-be-missed next step in my career,” says Holmes. “Moose is renowned for innovation with its own brands, as well as taking licensed brands to the next level, and I look forward to continuing to build on successful licensing initiatives.”   

Throughout her career, Holmes has been dedicated to identifying, securing and implementing partnerships with leading global entertainment, gaming, celebrity, influencers, toy and pop-culture brands in the U.S. and abroad. She has held various leadership positions with Mattel and most recently served as the head of global licensing with PlayMonster Group.  

“Hollie is a dynamic thought leader and rainmaker in the licensing community and a perfect fit with our Moose WOW culture,” says Ronnie Frankowski, chief commercial officer, Moose Toys. “She’s the perfect leader to help drive our long-term strategic plan for partner brands as we aim to take a quantum leap forward in this space.” 

Related:Bulldog Licensing and Moose Toys Announce New Licensing Categories

Read more about:

Moose Toys

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like