MGA Entertainment has re-launched its fashion doll franchise Bratz with the new mantra: "It's good to be yourself, it's good to be Bratz." 

After several years on hiatus, the brand is now back in stores with a reinvented line of dolls designed for a new generation of girls and featuring "ample activities and avenues for girls to create their own worlds, discover and express their true selves."

Bratz products are now available at Target, Walmart and Toys 'R' Us, each of which have an exclusive assortment of products, as well as Kmart, Amazon and other major U.S. retailers.

Featuring the four core Bratz dolls–Cloe, Yasmin, Jade and Sasha–as well as a new friend, Raya, the line features fashions based on pop culture trends. In addition to the dolls, the brand re-launch also includes a slate content, an app, a Bratz emoji pack and play sets. Among the companies MGAE has collaborated with to support the global reintroduction of the brand are Stoopid Buddy Stoodios to create stop-motion entertainment content; Droga 5 for a mobile app that will debut soon for iOS and Android devices; and teen pop star Skylar Stecker for the original song "Bratz What's Up" (available on iTunes today).

The new Bratz lines includes:

"Bratz have always led the industry in providing a diverse collection of dolls that offer girls a way to play as creatively as possible," says Isaac Larian, chief executive officer, MGA Entertainment. "What makes the new Bratz collection so unique is that we've also included immersive ways for girls to create their own worlds physically and digitally. Bratz is back to arm girls with the confidence to know that it's good to be yourself, and it's good to be a Bratz."