MGA Adds Trio of Bratz Licensees

MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc². 

April 6, 2018

MGA Adds Trio of Bratz Licensees

New products will include apparel, accessories and hair charms.

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Accessory Innovations has signed on to create Bratz-inspired accessories in the U.S. and Puerto Rico. Launching in 2016, the line with feature the latest Bratz fashions on products including hand bags, backpacks, lunch totes, water bottles, luggage, small leather goods, cosmetic bags, gadget bags and umbrellas.

Meanwhile, High Point Design will create a range of Bratz socks, slippers, leggings and tights in the U.S. and Puerto Rico, and Charmsies will feature the brand on its line of hair charms in the U.S.

For the toy company's new tween brand Project Mc², Horizon Group USA is planning a series of S.T.E.A.M.-inspired DIY kits and stationary for the U.S. and Canada.

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