Mattel Unleashes Barbie Extra

Barbie’s newest iteration has been revealed…and its extra.
License Global

November 17, 2020


Mattel has revealed its latest iteration of the Barbie brand with the release of Barbie Extra.

The Barbie Extra line has launched with five initial dolls, each rocking their own unique style that’s playful and over-the-top.

“Barbie is at her best when she connects to culture and Barbie Extra does just that from the name, down to every detail and accessory,” says Kim Culmone, senior vice president, global head, design, Barbie and fashion dolls, Mattel. “The dolls are fun and playful, letting kids dial up their self-expression and fashion fantasy play by showing them you can be a trendsetter at every age.”

The poseable dolls come in diverse body types, hair types and skin tones and feature elements like glitter, gummy bears, emojis, bright colors and iridescent shimmer.

The dolls are available now at Amazon, Target and Walmart.

To learn more about the history and legacy of Barbie be sure to hear the Mattel episode of the

Licensing Mixtape Podcast

with Robert Best, senior design director, Mattel.

with Robert Best, senior design director, Mattel.

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