Mattel Scores Despicable Me License

Mattel has entered into a three-year international licensing agreement with Universal Brand Development for the Despicable Me franchise.

License Global

February 19, 2019

1 Min Read

Mattel’s license covers North America and key international markets and will include an array of products including action figures, dolls, play sets, vehicles, radio control toys, games, plush, role-play and accessories.

"As the stars of the highest-grossing animated franchise to date, Illumination's Minions have captured the imaginations and hearts of people around the world," says Janet Hsu, chief franchise management officer, Mattel. "We are delighted to partner with Illumination and Universal Brand Development to provide fans of all ages a deeper connection to these beloved characters. Mattel is committed to strategic collaborations with globally-recognized franchises, which are helping to drive our transformation into an IP-driven, high-performing toy company."

"As we continue to develop richer, more engaging ways for fans to interact with our brands, we are excited to collaborate with Illumination and Mattel to design a brand-new line of toys and consumer products, inspired by Illumination's Despicable Me franchise," says Vince Klaseus, president, Universal Brand Development. "Illumination's Minions are a global pop-culture phenomenon, embraced by all ages and cultures, and we're excited for the global launch of Minions 2 and for Mattel's new toy and products lines, which are sure to inspire creativity, open up new ways to play and extend the storytelling."

The Mattel Despicable Me line will launch with a collection inspired by Illumination’s Minions sequel in time for the film’s summer 2020 release.

Read more about:

Despicable MeMattel

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like