Mattel, Microsoft Build 'Minecraft' Partnership

The new toys will launch this spring.
License Global

February 24, 2021

mattelminecraft.png

Mattel has teamed up with Microsoft to bring play experiences from the "Minecraft" Universe into real life with game-accurate playsets, mini and larger-scale collectible figures, role-play toys and more.

The "Minecraft" Minecart Mayhem action set will be released this spring. The set includes a minecart vehicle, an exclusive 3.25-inch Steve figure and eight papercraft blocks that players can use to create environments.

Also launching this spring is the new lineup of "Minecraft" characters in a 3.25-inch scale. These figures have created using the video game's signature pixelated design. Movable joints allow characters to strike action poses, and each figure comes with two papercraft blocks and an accessory.

Children and their parents can go to mattelplayroom.com and download a page of 'Minecraft’-style track segments that they can then use to create their own custom Minecart Railway layouts.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.