“Mattel toys are made to last and be passed on from generation to generation,” says Richard Dickson, president and chief operating officer, Mattel. “A key part of our product design process is a relentless focus on innovation and finding sustainable solutions is one significant way we are innovating. Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.”
To participate in the Mattel PlayBack program, consumers can visitMattel.com/PlayBack
“At Mattel, we are committed to managing the environmental impact of our products,” says Pamela Gill-Alabaster, global head, sustainability, Mattel. “The Mattel PlayBack program helps parents and caregivers ensure that valuable materials stay in play, and out of landfills, with the aim to repurpose these materials as recycled content in new toys. It is one important step we’re taking to address the growing global waste challenge.”
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