Little Tikes Announces Virtual ‘World’s Biggest Playdate’

The annual “World’s Biggest Playdate” is going virtual this year.
License Global

May 13, 2020

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While kids and parents both continue to navigate the uncertainty surrounding the impact of COVID-19, Little Tikes is adding a virtual twist to the brand’s annual day of play with the “World’s Biggest Playdate Stay at Home Edition,”

scheduled for May 16.

This year’s event will be a global virtual event that will allow parents and kids to play together at home.

“For more than 50 years, Little Tikes has created memories and iconic toys for children worldwide,” says Isaac Larian, chief executive officer and founder, MGA Entertainment. “Let’s bring laughter, fun and smiles to parents and children and show the strength of humankind and what we can accomplish together!”

Little Tikes encourages fans to celebrate the value of family, play and staying active by hosting their own virtual playdate on May 16. Lifestyle editor from “What to Expect When You’re Expecting,” Emma Bing, will host a one-hour livestream celebration of the Little Tikes World’s Biggest Playdate on the What to Expect Instagram channel

(@whattoexpect) May 16 from 11 a.m. to noon PST. Activities will include games, product features and a chance to enter and win four Little Tikes toys during a giveaway.

Anyone interested in participating can find a variety of activities and ideas to bring the World’s Biggest Playdate to life, including:

  • Party Supplies: The Little Tikes website has assets that can be printed, colored and then hung to add some party fun to the event;

    • Sweepstakes: Five winners will receive a grand prize pack of more than $1,000 in Little Tikes toys;

      • Digital Backdrops: Find Little Tikes Cozy Coupe digital backdrops for any playdates available on Zoom or GoToMeeting;

        • Social Media Filters: Capture the moment of the World’s Biggest Playdate by sharing your fun on social media using the new

          Little Tikes Cozy Coupe filter. Available on Snapchat, Instagram and Facebook, there are two different scenes to choose from; and

          • Instagram GIFs: The Cozy Coupe is the newest GIF to join the Instagram stories offering. Search for Little Tikes and you will find the red and yellow coupe and more.

            The event will span the globe including Australia, Baltics, Benelux, Canada, Czech, Germany, Greece, Mexico, Peru, Poland, Scandinavia and the United Kingdom.

            To learn more, visit www.littletikes.com/wbpd.

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