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LEGO, ‘Super Mario’ Collaboration Details Revealed

It’s-a me, LEGO Mario!

Just days ago, The LEGO Group and Nintendo both teased that a “Super Mario”-related collaboration was coming on their respective Twitter accounts. Both tweets alluded to the making of a LEGO Mario. Nintendo started its tweet with, “something fun is being built,” while LEGO tweeted, “It’s-a me, LEGO Mario!”

Now, that collaboration has been revealed.

“I have always liked LEGO products and how they help children use their imagination to play,” says Takashi Tezuka, executive officer and game producer, Nintendo. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

Neither a video game nor a traditional LEGO brick-based set, LEGO Super Mario is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. 

“We are very excited to bring Mario into the physical world through interactive and social LEGO play,” says Julia Goldin, chief marketing officer and external vice president, The LEGO Group. “With this experience, we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favorite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”

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