Jazwares Named Master Licensee for ‘Five Nights at Freddy’s’

Jazwares has entered into a multiyear global toy licensing agreement with Scottgames to produce a toy line inspired by the survival horror video game & film franchise, Five Nights at Freddy’s.  

Building on the immersive settings and characters from the gaming & film franchise, Jazwares’ Five Nights at Freddy’s portfolio will expand on the fictional world like never before through must-have toy products across numerous categories including pet. 

Set to launch at mass retail in 2025, Jazwares has secured the licensing rights to manufacture a cross-category line of toys and plush inspired by the franchise. The full line will include character figures of varying scales, world-setting playsets, plush, pet toys, one-of-a-kind collector’s items and more. 

“Five Nights at Freddy’s has taken the gaming world by storm, and as master toy licensee, Jazwares has the tremendous opportunity to further connect with fans of the games and immerse them in the series like never before,” says Judd Karofsky, executive vice president, Jazwares. “We’re thrilled to take the world of Five Nights at Freddy’s beyond the screen and into the hands of fans.” 

“Five Nights at Freddy’s, which turns 10 in August, has grown into a top media franchise and billion-dollar retail brand via the steady introduction of new games, books, and motion pictures,” says Russell Binder, chief executive officer, Striker Entertainment, the agency of record on behalf of Scottgames. “It is a true transmedia franchise that we believe will be immensely benefited with the selection of Jazwares as the master toy partner. The stakeholders have bent over backward to listen to and hear what the fans of the franchise are asking for, and we believe that Jazwares (as fans themselves) will aim high and keep the new and existing fans engaged with high-quality plush, action figures and innovation across categories.” 

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