Beautiful by Drew Barrymore Names Earthbound for Walmart Expansion

The licensing agency will partner with Barrymore’s brand to grow its existing business and add new products.

License Global

June 9, 2024

1 Min Read
Earthbound x Beautiful Logos
Earthbound x Beautiful LogosEarthbound

Earthbound has been named as the exclusive licensing agency for Beautiful by Drew Barrymore at Walmart.

Beautiful was co-founded in 2021 by actress and founder Drew Barrymore, Barrymore Brands, and Shae Hong, chief executive officer, Made by Gather, with a vision to create a collection that inspires people to make more beautiful moments in the kitchen. This past spring, Barrymore and Hong developed Beautiful's first furniture line at Walmart. The assortment features products from elevated wooden tables to accent chairs.

Earthbound will partner with Beautiful to grow its existing business and expand the brand's offering.

"Drew Barrymore and her team have built a remarkable brand that inspires consumers to find beauty in their everyday lives," says Jeff Cohen, co-founder, chief executive officer, Earthbound. "We see an incredible opportunity to scale the brand's offering at Walmart even further. We are thrilled to partner with Beautiful and Made by Gather on this next chapter."

"Drew and I know the importance of finding the right partner and we're excited to work with Jeff and the Earthbound team to take Beautiful beyond the kitchen," says Hong. "Walmart consumers deserve beautiful things that inspire them in every room of the home, and at a price point that works with their lives."

About the Author(s)

License Global

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