Fat Pebble and Backflip Studios launch "Play-Doh Jam."

Hasbro has released a new mobile game for iOS and Android inspired by its Play-Doh brand.

Developed by Fat Pebble and is published by Backflip Studios, "Play-Doh Jam" sees players use their finger to guide a virtual Play-Doh ball through a fantastical world, squashing and mashing targets along the way.

"For nearly 60 years, the Play-Doh brand has inspired generations to explore what's possible," says Mark Blecher, senior vice president, digital gaming and business development, Hasbro. "With 'Play-Doh Jam,' Backflip Studios captures the same sense of imagination and excitement in a mobile game."