Hasbro Appoints Israeli Agent

Hasbro has appointed Brand is-Real to boost the presence of Littlest Pet Shop, My Little Pony, Transformers and Furby throughout Israel.

Brand is-Real is now looking to expand the licensing program for these properties in Israel with an initial focus on the apparel, back-to-school, dress-up and publishing categories. The agency is also planning a major push for the brands this Hanukkah.

"We are extremely excited to connect the Israeli audience to Hasbro's fantastic properties,” says Amos Hakmon, chief executive officer, Brand is-Real. “Brand is-Real can hardly wait to grow the brands in a meaningful way in Israel.”