Program will include an exclusive launch of costumes at Walmart stores.

License Global

October 8, 2019

1 Min Read

Genius Brands has announced the launch of the first Halloween retail program for the preschool series “Rainbow Rangers.”

The launch is highlighted by an in-store exclusive with Walmart that will offer the Floof costume from Disguise based on the popular character from “Rainbow Rangers.” Genius Brands has also unveiled an assortment of “Rainbow Rangers” Halloween costumes and accessories from Disguise at online retailers including Walmart, Amazon, Party City and HalloweenCostumes.com. Additionally, costumes are also available in about 1,200 Spirit Halloween stores through a direct-to-retail program.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like