Frozen Reigns in U.K. Toy Market

Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.

April 6, 2018

Frozen Reigns in U.K. Toy Market
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Despite the length of time the property has been in the marketplace (the film was released nearly a year ago), retail toys sales have remained strong. Most recently, Frozen has been holding the top weekly spot since kids went back to school in early September.

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Another

interesting note, while Frozen appeals to both genders, the merchandise sales are predominantly concentrated among girls, making its performance at retail even more outstanding.

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