Fisher-Price, Shakira to Launch Baby Line

Fisher-Price has partnered with global pop icon Shakira to develop a line of baby products and a web series designed to stimulate early childhood development.

April 6, 2018

Fisher-Price, Shakira to Launch Baby Line

The global partnership aims to educate parents on the topic and tools to enhance the development of children in their early years with a web series and line of baby gear and toys co-developed by Shakira and Fisher-Price.

In addition to performing and serving as a judge on NBC' s "The Voice," Shakira is also the founder of the Barefoot Foundation, a charity that helps impoverished children in the singer's home country of Colombia.

The Shakira First Steps collection from Fisher-Price will launch in mid-November on Amazon and the Fisher-Price website, exclusively in the U.S., and the line is available for pre-sales now. 

Among the items included in the collection are:

  • The Musical Baby bouncer, which features a removable toy bar with lights, sounds, music, toys and plush animals;

    • The Kick & Play Piano Gym, which "grows" with baby from play gym to portable piano;

      • The Teethe 'n Play stacker, a classic stacker with a bat and wobble base;

        • The Move 'n Groove soccer ball;

          • The Count 'n Teethe soft book; and

            • Stack 'n Learn alphabet blocks.

              Read more about:

              Subscribe and receive the latest news from the industry.

              Join 62,000+ members. Yes, it’s completely free.

              You May Also Like




              This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.