Fisher-Price, Shakira to Launch Baby Line

Fisher-Price has partnered with global pop icon Shakira to develop a line of baby products and a web series designed to stimulate early childhood development.

April 6, 2018

Fisher-Price, Shakira to Launch Baby Line
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The global partnership aims to educate parents on the topic and tools to enhance the development of children in their early years with a web series and line of baby gear and toys co-developed by Shakira and Fisher-Price.

In addition to performing and serving as a judge on NBC' s "The Voice," Shakira is also the founder of the Barefoot Foundation, a charity that helps impoverished children in the singer's home country of Colombia.

The Shakira First Steps collection from Fisher-Price will launch in mid-November on Amazon and the Fisher-Price website, exclusively in the U.S., and the line is available for pre-sales now. 

Among the items included in the collection are:

  • The Musical Baby bouncer, which features a removable toy bar with lights, sounds, music, toys and plush animals;

    • The Kick & Play Piano Gym, which "grows" with baby from play gym to portable piano;

      • The Teethe 'n Play stacker, a classic stacker with a bat and wobble base;

        • The Move 'n Groove soccer ball;

          • The Count 'n Teethe soft book; and

            • Stack 'n Learn alphabet blocks.

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