Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
The five year old racecar driver is venturing into a partnership with Far Out Toys.
August 21, 2020
Far Out Toys has announced a partnership with Kyle Busch Motorsports as one of the first official sponsors of Busch’s five year old son, Brexton.
Throughout the 2020 and 2021 dirt racing seasons, Brexton will sport the Far Out Toys and Crash Circuit logos on his #18 Beginner Box Stock car and on his official race suit and helmet as he practices and races at Millbridge Speedway and Mountain Creek Speedway in North Carolina.
“Brexton and the entire Busch family are incredibly excited to work with Far Out Toys to promote racing and cool toys,” says Kyle Busch. “Far Out Toys is a leader in the toy industry and their relationship with NASCAR makes this a special partnership for us.”
The partnership will also allow Braxton and his family to promote Far Out’s newest NASCAR-themed toys. Far Out’s new line of NASCAR Crash Circuit branded toys includes the NASCAR Crash Circuit road course with winner’s circle. With cars that break apart upon impact, players must race around steep turns and pass their competition or risk getting wrecked. The set even comes with a winner’s circle that really spins. The road course with winner’s circle comes with two motorized race cars, two flash chargers, pit crew figurines and more and will be available in September on Amazon and Fanatics.com.
“We’re thrilled to support Brexton Busch in his early driving career,” says Keith Meggs, chief executive officer, Far Out Toys. “Here at Far Out Toys we believe in the power of dreams of young boys and girls. Brexton with his desires to be a race car driver embody the very spirit of the American dream and the belief that we can all achieve whatever we set our hearts and minds to!”
In addition, the new NASCAR Crash Circuit Short Track Speedway lets kids test the limits on speed by ripping around triple-wide turns for unpredictable racing and passing action. The Short Track set comes with two motorized race cars, two flash chargers, pit crew figures and more and will be available in September on Amazon and Fanatics.com, and at Best Buy stores nationwide.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like