Discovery to Plant STEM Experience at FAO Schwarz Flagship

Discovery will launch a STEM shop under the Discovery #Mindblown banner at the soon-to-be-opened FAO Schwarz flagship in New York City.

License Global, Content Editor

November 8, 2018

1 Min Read

Discovery will launch a STEM shop under the Discovery #Mindblown banner at the soon-to-be-opened FAO Schwarz flagship in New York City. 

Beginning Nov. 16, store visitors can explore a line of gender-neutral science, technology, engineering and math-focused products from Discovery Channel and Science Channel in association with Discovery Education’s in-school digital lesson plans.

The immersive experience will see more than 48 unique SKUs, set in a modern science celebratory display alongside a sales associate professor who will demonstrate each toy. Flat screen panels will showcase each product.

Inventory will include:

  • Toy DIY Train Magnetic Levitation

  • Toy Solar Vehicle Construction Set

  • Toy DIY Robotic Arm with Hydraulic

  • Toy Experiment Kit Exploding Boom

  • Toy DIY Lip Balm

  • Toy Kids Model Engine Kit

  • Globe 2 in 1 Day and Night Earth

  • Toy Mini Lab Slime-o-Rama

  • Toy Mini Lab Soap Making Kit

  • Toy Kids Science Rocket Kit

  • Toy Experiment Kit Stink Bomb

  • Plasma Orb 6-inch

  • Toy Space and Planetarium Projector

“Our Discovery #Mindblown toy line is about satisfying curiosity, maximizing playtime and allowing kids to learn without losing any of the fun,” says Carolann Dunn, vice president, consumer products, Discovery. “That’s why FAO Schwarz is the perfect home for Discovery #Mindblown. They are known for providing one-of-a-kind, enriching experiences to generations of children.”

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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