Distributed by Esdevium Games in the U.K., the TCG is now available at retailers including Game, Borders, WHSmiths, Smyths, The Entertainer, Hamley’s, Play.com, Amazon and Gamestation, in addition to Toys“R”Us and specialty game shops.
The mass-market rollout is being supported by television advertising plus online and print activity in boys’ magazines, banner ads and a competition on the Jetix Web site.
“We’re naturally very excited about Chaotic’s successful launch in the U.K.,” says Steve Buckmaster, director of sales at Esdevium. “This is a game and a property that has everything going for it, and we believe it will be an evergreen brand in the collectible card game category for years to come.”
Chaotic designed to combine trading card game play with an online multiplayer video game experience. Each Chaotic trading card is printed with
Chaotic TGC launched in Europe, the Middle East and Africa at the Nuremburg Toy Fair in February when SpinMaster was named worldwide licensee to design, develop and manufacture Chaotic toys including action figures and collectibles, and to distribute the toys in the U.K., France and Mexico.
The first toys are expected to hit U.K. retail shelves early 2010. In addition, Activision is planning its first video game release for Nintendo Wii and DS, Xbox 360 and PS3 platforms this autumn.
“The Chaotic” animated TV series launched in January in the U.K. on Jetix.
“Chaotic is showing steady growth in North America, the U.K. and Europe and now that fans will be able to find the trading card game at top game retailers across the U.K., we’re looking forward to a strong year for the property,” says Sandra Vauthier-Cellier, managing director of 4Kids Entertainment International.
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