The Brand Liaison to Rep Russ Berrie

Jazwares and Russ Berrie have appointed The Brand Liaison to manage the Russ Berrie international licensing program.

License Global

May 22, 2019

1 Min Read

The Brand Liaison will leverage Russ Berrie’s history in the plush toy market to uncover licensing opportunities across the stationery, bags, back-to-school, throws, blankets and pajamas verticals.

“Russ Berrie and Applause are leading brands in their respective markets,” says Judd Zebersky, chief executive officer and president, Jazwares and Zag Toys. “We are seeing great market acceptance of our plush products and now look forward to leveraging the great history of these brands through licensing, and we are very excited to have the Brand Liaison lead that effort.”

The Russ Berrie licensing portfolio includes brands such as Russ, Applause, Petooties, Lil Peepers and Me Bears. Jazwares partnered with the company earlier this year to help better market and distribute its products.

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The Brand Liaison

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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