The Brand Liaison will leverage Russ Berrie’s history in the plush toy market to uncover licensing opportunities across the stationery, bags, back-to-school, throws, blankets and pajamas verticals.

“Russ Berrie and Applause are leading brands in their respective markets,” says Judd Zebersky, chief executive officer and president, Jazwares and Zag Toys. “We are seeing great market acceptance of our plush products and now look forward to leveraging the great history of these brands through licensing, and we are very excited to have the Brand Liaison lead that effort.”

The Russ Berrie licensing portfolio includes brands such as Russ, Applause, Petooties, Lil Peepers and Me Bears. Jazwares partnered with the company earlier this year to help better market and distribute its products.