B&D Plans Micro Scooters Campaigns

EUROPE–Brand & Deliver has teamed up with The Collective and Gulliver’s Theme Parks to create several campaigns to support its client Micro Scooters and the growing leisure scooter market.

April 6, 2018

The Collective and Gulliver’s Theme Parks are on board to support the scooter brand.

EUROPE–Brand & Deliver has teamed up with The Collective and Gulliver’s Theme Parks to create several campaigns to support its client Micro Scooters and the growing leisure scooter market.

First, healthy live yogurt company The Collective will run a “Win a Scoot-athlon” competition, which will see the winner secure the event for their class at school as well as the chance to meet Olympic triathlon heroes Jonathan and Alistair Bronwlee. The Collective will also promote Micro Scooters on its big tub packs, on its social channels and at CarFest North and South.

Meanwhile, Gulliver’s Theme Parks will run daily Scooter Scooter Safari tours at its Milton Keynes park for Adventurers Village guests. The tour will include a treasure hunt and activities for children to play along. The campaign is also being promoted online.