Basic Fun, Kroeger Construct Distribution Deal For K'NEX Brands

All brands under the K'NEX banner for the specialty and independent markets in North America are included in the partnership.

License Global

March 9, 2021

Basic Fun, along with its K'NEX subsidiary, has announced a distribution partnership with Kroeger for all brands under the K'NEX banner for the specialty and independent markets in North America. Kroeger will distribute the classic construction toy brands K'NEX, Lincoln Logs and Tinkertoy in this region starting this fall.

"We are pleased to be represented by Kroeger in the North American specialty and independent markets and are impressed by their strong distribution capabilities in these retail channels," says Jay Foreman, chief executive officer, Basic Fun! "We are excited to be able to re-establish these products within the market segments that have helped make these iconic brands household names."

"Our collaboration with Basic Fun! for the K'NEX brands is a win-win," says Grant Chapman, president, Kroeger. "Through this strategic partnership, we will work towards expanding the retail footprint and building a larger presence at retail to increase the visibility of the iconic K'NEX brands

to consumers. We are tremendously excited to present and re-introduce the K'NEX brand at upcoming specialty shows."