Basic Fun, Kroeger Construct Distribution Deal For K'NEX Brands

All brands under the K'NEX banner for the specialty and independent markets in North America are included in the partnership.

License Global

March 9, 2021

1 Min Read

Basic Fun, along with its K'NEX subsidiary, has announced a distribution partnership with Kroeger for all brands under the K'NEX banner for the specialty and independent markets in North America. Kroeger will distribute the classic construction toy brands K'NEX, Lincoln Logs and Tinkertoy in this region starting this fall.

"We are pleased to be represented by Kroeger in the North American specialty and independent markets and are impressed by their strong distribution capabilities in these retail channels," says Jay Foreman, chief executive officer, Basic Fun! "We are excited to be able to re-establish these products within the market segments that have helped make these iconic brands household names."

"Our collaboration with Basic Fun! for the K'NEX brands is a win-win," says Grant Chapman, president, Kroeger. "Through this strategic partnership, we will work towards expanding the retail footprint and building a larger presence at retail to increase the visibility of the iconic K'NEX brands to consumers. We are tremendously excited to present and re-introduce the K'NEX brand at upcoming specialty shows."

Read more about:

Basic Fun!

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like