
September 27, 2022

This year's list sees traditional film franchises such as "
" and "
" continue to influence the most popular toys, with the "Harry Potter" Ministry of Magic LEGO set and the LEGO "Transformers" Optimus Prime figure featuring; while collectors of "
will see a card tin making its way onto the list, complete with a code to unlock TCG online cards.
Those waiting for the "
" movie release next year don't have to wait long for the latest iteration of the doll, as the Barbie Cutie Reveal Snowflake Sparkle Husky appears on the list and is set to be topping the wish list of many children around the country. Recently, Richard Dickson, president and chief operating officer, Mattel, discussed the iconic toy property in his
Brand Licensing Europe keynote
in London last week.
Elsewhere, the list is heavily influenced
," "
" and "Gabby's
" amongst the most wanted, giving children another way to engage with their favorite shows and characters. Products include the "Bluey" School Playset and Adventure Bus Bundle, "PAW Patrol" Big Truck Pups and Gabby's Purrfect Dollhouse.
With gifts starting at just £10, parents aiming to cut back on Christmas spending have some great options to choose from this year without breaking the bank, including Dinosaur Waterfall Bath Toy from Chad Valley, the Nerf Elite 2.0 Ranger PD-5 Blaster for adventure seekers and Sink N' Sand, which offers some sensory fidget toy fun.
"This year's top toy list is a great mixture of classic and much-loved toys such as
as well as newer brands like
which have quickly become wish-list staples," says Fay Williams, head of toy buying, Argos. "It's clear digital entertainment and some of the biggest and most loved film and TV franchises continue to have a massive influence on the most in-demand toys. It's great to see classic franchises like 'Harry Potter,' 'Transformers' and 'Pokémon' continue to prove popular amongst children in 2022, alongside the newer ones with cult followings such as 'Bluey' and 'PAW Patrol.' With the cost of living on customers' minds, we wanted to make sure that over half of our top toys were under £50, so parents can still make this time of year special without spending beyond their means. We offer a wide range of toys, top toys and beyond, ensuring there is something for every child, regardless of their interests or passions."
The complete list:
Chad Valley Dinosaur Waterfall Bath Toy
"PAW Patrol" Big Truck Pups
Squishmallow Octopus
NERF Elite 2.0 Ranger PD-5 Blaster
"Pokémon" TCG: Tin
Sink N' Sand Game
Jiggly Pets Giraffe
Barbie Cutie Reveal Snowflake Sparkle Husky
Fisher-Price DJ Bouncin' Beats Musical Toy
Hot Wheels Action Spiral Speed Crash Track Set
"Bluey S7" School Playset and Adventure Bus Bundle
Gabby's Purrfect Dollhouse
LEGO "Harry Potter" Ministry of Magic Modular Set
LEGO Icons Optimus Prime "Transformers" Robot Model Set
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