TV, film and budget-friendly options dominate the list for 2022, with more than 40% of toys costing £20 and under, and 60% less than £50.

Ian Hart, Senior Digital Editor U.K. & EMEA

September 27, 2022

3 Min Read
Some of the toys in the Argos 15 Top Toys list.
Some of the toys in the Argos 15 Top Toys list.Argos

With less than 90 days until Christmas, U.K. toy retailer Argos has announced its list of the top toys that are set to dominate Christmas wish lists in 2022.  

This year's list sees traditional film franchises such as "Harry Potter" and "Transformers" continue to influence the most popular toys, with the "Harry Potter" Ministry of Magic LEGO set and the LEGO "Transformers" Optimus Prime figure featuring; while collectors of "Pokémon" will see a card tin making its way onto the list, complete with a code to unlock TCG online cards.  

Those waiting for the "Barbie" movie release next year don't have to wait long for the latest iteration of the doll, as the Barbie Cutie Reveal Snowflake Sparkle Husky appears on the list and is set to be topping the wish list of many children around the country. Recently, Richard Dickson, president and chief operating officer, Mattel, discussed the iconic toy property in his Brand Licensing Europe keynote in London last week.  

Elsewhere, the list is heavily influenced by the small screen, with toys from the worlds of "Bluey," "PAW Patrol" and "Gabby's Dollhouse" amongst the most wanted, giving children another way to engage with their favorite shows and characters. Products include the "Bluey" School Playset and Adventure Bus Bundle, "PAW Patrol" Big Truck Pups and Gabby's Purrfect Dollhouse.  

With gifts starting at just £10, parents aiming to cut back on Christmas spending have some great options to choose from this year without breaking the bank, including Dinosaur Waterfall Bath Toy from Chad Valley, the Nerf Elite 2.0 Ranger PD-5 Blaster for adventure seekers and Sink N' Sand, which offers some sensory fidget toy fun.  

"This year's top toy list is a great mixture of classic and much-loved toys such as LEGO as well as newer brands like Squishmallows which have quickly become wish-list staples," says Fay Williams, head of toy buying, Argos. "It's clear digital entertainment and some of the biggest and most loved film and TV franchises continue to have a massive influence on the most in-demand toys. It's great to see classic franchises like 'Harry Potter,' 'Transformers' and 'Pokémon' continue to prove popular amongst children in 2022, alongside the newer ones with cult followings such as 'Bluey' and 'PAW Patrol.' With the cost of living on customers' minds, we wanted to make sure that over half of our top toys were under £50, so parents can still make this time of year special without spending beyond their means. We offer a wide range of toys, top toys and beyond, ensuring there is something for every child, regardless of their interests or passions."  

The complete list:  

  • Chad Valley Dinosaur Waterfall Bath Toy 

  • "PAW Patrol" Big Truck Pups 

  • Squishmallow Octopus 

  • NERF Elite 2.0 Ranger PD-5 Blaster 

  • "Pokémon" TCG: Tin 

  • Sink N' Sand Game 

  • Jiggly Pets Giraffe 

  • Barbie Cutie Reveal Snowflake Sparkle Husky 

  • Fisher-Price DJ Bouncin' Beats Musical Toy 

  • Hot Wheels Action Spiral Speed Crash Track Set 

  • "Bluey S7" School Playset and Adventure Bus Bundle 

  • Gabby's Purrfect Dollhouse 

  • LEGO "Harry Potter" Ministry of Magic Modular Set 

  • LEGO Icons Optimus Prime "Transformers" Robot Model Set 

About the Author(s)

Ian Hart

Senior Digital Editor U.K. & EMEA, License Global

Ian joined the License Global editorial team in May 2022 as digital editor for the U.K. and EMEA, becoming Senior Digital Editor in April 2023.

Ian is a huge fan of sports and entertainment brands and, as a father, toys and kids' brands are a large part of his life!

He has been at Informa (formerly UBM) since 2018, where he was previously the editor of SHP, a B2B digital publication aimed at health & safety professionals.

Ian studied journalism at university before spending seven years in online fantasy gaming. Prior to moving to Informa, Ian worked in B2B trade print media, in the automotive sector, working on various publications aimed at independent automotive technicians and parts distributors.

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