AMNCO has signed on to become the South Korean licensing agent for Jay @ Play’s Wish Me Zoonicorn line.

The South Korean agency joins Jay @ Play with more than 30 years of experience in the fashion retail and licensing industries. AMNCO is led by Alex Lee, a licensing agent with a background working with the likes of BBC Worldwide, Walt Disney Korea and Pantone.

Jay @ Play’s deal comes on the heels of the recent news that Wish Me Zoonicorn plush toys will be rolling out in the U.S. this fall. The toys will hit retailers such as Target, Meijer, Walmart, Cracker Barrel and Amazon.

“The progress and success we are making with our videos and plush is astounding,” says founder and creator Mark Lubratt. “We knew that kids would be drawn to our idea of the Zoonicorns visiting children in their dreams. As our property hits Walmart and other retailers, we see nothing but exponential growth in our future.”

Zoonicorn and Jay @ Play will be on the Licensing Expo floor starting June 4 at the Mandalay Bay Convention Center in Las Vegas, Nev.